Community Forum
March 2, 2009
Program to Include Financial Media Relations, Corporate Positioning,
B2B Communications, Investor Relations and Thought Leadership Initiatives
NEW YORK -- March 2, 2009 -- MWW Group (www.mww.com), one of the nation’s top ten public relations firms, announced today that it has been retained to help guide public relations strategy for EMPLOYERS® (NYSE: EIG), America's small business insurance specialist®. MWW Group will lead a communications program to build brand awareness for EMPLOYERS within the insurance sector and to elevate the company’s profile as an advocate for small business. The multi-tiered campaign will draw upon MWW Group's expertise in financial media relations, thought leadership and corporate positioning, B2B communications and investor relations.
“An established authority on small business insurance, EMPLOYERS and its strong leadership team have a proven track record of performance and we are pleased to be their public relations partner,” said Michael W. Kempner, president and CEO of MWW Group. “EMPLOYERS is a strong, innovative company and we look forward to helping build its brand as the company expands into new markets. We see a tremendous opportunity to leverage EMPLOYERS’ expert knowledge and insights to solidify the company’s brand as a leading advocate for America’s small businesses.”
The account, which will be led out of MWW Group's New York office, will include a team of seasoned corporate communications experts from across the agency's network of offices.
"MWW Group's deep knowledge of the insurance sector and core competencies in financial media relations, corporate positioning, B2B and investor relations made them uniquely suited to serve as a partner to EMPLOYERS," said Ty Vukelich, vice president, corporate marketing at EMPLOYERS. "MWW Group will play a pivotal role in helping to guide our communications strategy as we continue to establish a foothold within our sector and grow our brand's national reputation."
About EMPLOYERS
Employers Holdings, Inc. is a holding company with subsidiaries that are specialty providers of workers' compensation insurance and services focused on select, small and medium-sized businesses engaged in low to medium hazard industries. The company, through its subsidiaries, operates in 29 states from 17 office locations. Insurance is offered by Employers Insurance Company of Nevada, Employers Compensation Insurance Company, Employers Preferred Insurance Company, and Employers Assurance Company, all rated A- (Excellent) by A.M. Best Company. EMPLOYERS Preferred Insurance Company and EMPLOYERS Assurance Company are also known as AmCOMP Preferred Insurance Company and AmCOMP Assurance Corporation, respectively. Additional information can be found at: www.employers.com.
About MWW Group
MWW Group is one of the nation’s top ten public relations agencies and is known for its results-driven approach to public relations and “Aim High… and Deliver” commitment to client service. For the past four years, MWW Group has been honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2006, MWW Group was named PR Agency of the Year by The Holmes Report and Mid-size PR Firm of the Year by PR News, in recognition of the firm’s growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG).
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