Small Businesses Prefer to Work with Tech-Savvy Insurance Carriers According to EMPLOYERS® National Small Business Poll

Although expectations for online tools and services are strong, 31 percent of small business decision-makers feel no insurance company is tech-savvy; 81 percent of small businesses still prefer to buy insurance through insurance agents

Reno, Nev. – January 25, 2011 – The majority of small business decision-makers across the country (53 percent) say it’s important to have business insurance policies with an insurance carrier they consider tech-savvy, according to the Small Business Opinion Poll commissioned by EMPLOYERS®, America’s small business insurance specialist®. However, the national poll also indicates nearly one-third (31 percent) of small business decision-makers don’t consider any insurance companies tech-savvy, revealing a significant opportunity for insurance providers to positively differentiate themselves in the market.

Although the latest EMPLOYERS Small Business Poll reveals that small businesses prefer to work with tech-savvy insurance carriers, 81 percent said they still want to purchase their business insurance through their insurance agent. Much of what business decision-makers want from their tech-savvy insurance company is related to online policy management and payment tools, rather than the consultative services they would receive from their insurance agent.

EMPLOYERS Small Business Poll Snapshot: What online services are important for insurance companies to provide small business policyholders?

Just as small business decision-makers desire online services and tools from their carriers to make managing insurance policies easier, they also leverage online technologies to gain an edge for their businesses. According to the EMPLOYERS Small Business Poll, more than half (52 percent) of small businesses report they have at least one social media account and more than a third (37 percent) consider themselves active social media users.

EMPLOYERS Small Business Poll Snapshot: What kind of social media accounts do small businesses maintain?

About the Small Business Opinion Poll

The survey commissioned by EMPLOYERS sampled 500 owners or managers of small businesses with 1-99 employees. Data was collected through telephone interviews during the period June 24 – July 1, 2010 at the 95% confidence level. The sample is stratified across business size and industry grouping, including manufacturing/construction, transportation/ communication, wholesale/retail, financial services, or personal/professional services businesses. The survey was conducted by Infogroup | ORC.

Contact Information

Media Contact: Lauren Meckstroth, The Abbi Agency
(775) 446-4678 or

Company Contact: Mike Paquette
(775) 327-2562 or

Investor Relations Contact: Adam Prior, The Equity Group, Inc.
(212) 836-9606 or

About Employers Holdings, Inc.

EMPLOYERS® and America’s small business insurance specialist® are registered trademarks of EIG Services, Inc. Employers Holdings, Inc. is a holding company with subsidiaries that are specialty providers of workers’ compensation insurance and services focused on select, small businesses engaged in low-to-medium hazard industries. The Company operates throughout the United States, with the exception of four states that are served exclusively by their state funds. Insurance is offered through Employers Insurance Company of Nevada, Employers Compensation Insurance Company, Employers Preferred Insurance Company, Employers Assurance Company and Cerity Insurance Company, all rated A- (Excellent) by the A.M. Best Company. Not all companies do business in all jurisdictions. See and for coverage availability.