Gen Y Poised to Fuel Small Business Growth in Next Five Years According to EMPLOYERS National Poll

Poll provides insight into how Gen Y wants to do business with insurance companies

Reno, Nev. – January 18, 2011 – Nearly half (46 percent) of Generation Y say they plan to start their own business in the next five years, according to a national poll commissioned by EMPLOYERS®, America’s small business insurance specialist®. Amid continuing economic uncertainty, the latest poll affirms that the 18-to-25-year-old Gen Y demographic represents a truly entrepreneurial market segment with eight percent reporting they have already started a business.

While 46 percent of Gen Y expresses a strong interest in starting their own businesses in the next five years, 35 percent of Gen X respondents (ages 26 to 45) also report the desire to create new businesses in the same timeframe. The inclination to start a business in the next five years declines among Baby Boomers (ages 46 to 65) at 21 percent and The Silent Generation (over 66 years old) at four percent.

Generational Snapshot: Likelihood to Start a Business in Next Five Years

•    Gen Y: ........................46 percent
•    Gen X: ........................35 percent
•    Baby Boomers: ............21 percent
•    Silent Generation: ........4 percent

Unlike the older generational segments, the Gen Y, and to a large extent Gen X, segment poses an interesting challenge with respect to how they want to do business with their insurance companies. Most Gen Ys want to interact with their insurance company online, at their convenience.

Gen Y Snapshot: Importance of Offering Online Features
(Percent rating the item a 9 or 10 on an importance scale of 1 to 10)

•    Online quoting: ..........................86 percent
•    Online customer service: .............83 percent
•    Online policy management: .........81 percent
•    Online payments: .......................79 percent

The study also found that the majority of Gen Ys (70 percent) feel that it is very important for their insurance company to be tech savvy. And, about two-thirds (67 percent) are active users of social media.

About the Small Business Opinion Poll
The survey commissioned by EMPLOYERS sampled 1,258 consumers. Data was collected through telephone interviews during the period June 24 – June 27, 2010 at the 95% confidence level. The survey was conducted by Infogroup | ORC.

About Employers Holdings, Inc.
Employers Holdings, Inc. (NYSE: EIG) is a holding company with subsidiaries that are specialty providers of workers' compensation insurance and services focused on select small businesses engaged in low-to-medium hazard industries. The company, through its subsidiaries, operates coast to coast. Insurance is offered by Employers Insurance Company of Nevada, Employers Compensation Insurance Company, Employers Preferred Insurance Company, and Employers Assurance Company, all rated A- (Excellent) by A.M. Best Company. Additional information can be found at:

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Copyright© 2011 EMPLOYERS. All rights reserved. EMPLOYERS® and America's small business insurance specialist® are registered trademarks of Employers Insurance Company of Nevada.


Media – Ty Vukelich, Vice President, Corporate Marketing, (775) 327-2677
Analysts – Vicki Erickson, Vice President, Investor Relations, (775) 327-2794