Agent Marketing Toolbox Launched
RENO, Nev. – July 23, 2009 – EMPLOYERS® has launched its Agent Marketing Toolbox Web site for its appointed independent agents to simplify agent-carrier workflows and streamline marketing processes. EMPLOYERS, America’s small business insurance specialist®, developed the Agent Marketing Toolbox to enable easy access to customizable marketing materials, making it easy for agents to communicate workers’ compensation coverage options and value-added services to small businesses. Appointed agents now have the ability to “pull” EMPLOYERS marketing materials and create their own marketing campaigns 24/7 based on their individual needs.
The introduction of the Agent Marketing Toolbox is an extension of EMPLOYERS’ focus on providing independent agents with tools to effectively and efficiently reach and service larger volumes of small business accounts. The new Agent Marketing Toolbox greatly complements EMPLOYERS’ highly-automated underwriting systems, and knowledgeable, responsive underwriters, loss control experts and claims specialists, all of which are focused on streamlining processes for valued agent partners. Appointed agents can visit www.cendixportal.com/employers and follow the instructions to create an account.
“Independent agents are very important to EMPLOYERS and we continuously work to provide them with resources and information to simplify their work, and to help them in their prospecting and account maintenance efforts,” said Ty Vukelich, vice president of marketing, EMPLOYERS. “Ultimately, we know that by helping our agent partners bring maximum value to policyholders, we are fostering successful, long-term relationships with small businesses. This benefits everyone. The new Agent Marketing Toolbox improves our ease of doing business and allows agents to spend less time on administrative hassles, so they can focus on their clients and prospects.”
EMPLOYERS also will launch its redesigned corporate Web site: www.employers.com in early August. The new site will introduce an interactive environment where agents and small businesses can participate in relevant discussions and access useful information such as white papers, e-mail newsletters, resource libraries, and events calendars.
Media Contact: Lauren Meckstroth, The Abbi Agency
(775) 446-4678 or firstname.lastname@example.org
Company Contact: Mike Paquette
(775) 327-2562 or email@example.com
Investor Relations Contact: Adam Prior, The Equity Group, Inc.
(212) 836-9606 or firstname.lastname@example.org
About Employers Holdings, Inc.
EMPLOYERS® and America’s small business insurance specialist® are registered trademarks of EIG Services, Inc. Employers Holdings, Inc. is a holding company with subsidiaries that are specialty providers of workers’ compensation insurance and services focused on select, small businesses engaged in low-to-medium hazard industries. The Company operates throughout the United States, with the exception of four states that are served exclusively by their state funds. Insurance is offered through Employers Insurance Company of Nevada, Employers Compensation Insurance Company, Employers Preferred Insurance Company, Employers Assurance Company and Cerity Insurance Company, all rated A- (Excellent) by the A.M. Best Company. Not all companies do business in all jurisdictions. See employersstage.wpengine.com and www.cerity.com for coverage availability.