EMPLOYERS® National Poll Reveals Small Business Mobile Technology and Social Media Trends
Mobile e-mail, Customer Relationship Management, payroll management and risk management services of interest to small businesses; 84 percent of businesses actively using social media leverage Facebook for marketing
RENO, Nev. — January 25, 2012 — With the continued proliferation of mobile devices and business applications, America’s small businesses continue to leverage emerging technologies to help run their day-to-day operations more effectively and efficiently. According to a recent EMPLOYERS® Small Business Opinion Poll, more than one-third (38 percent) of small business decision-makers use smartphones or tablets to help manage their businesses each day. The larger the small business, the more likely the small business decision-maker is to use smart devices to help run operations: 28 percent among those with one to four employees; 36 percent for those with five to 19 employees; and 63 percent for those with 20-plus employees.
When it comes to mobile business applications, 41 percent say they are interested in using apps such as mobile banking, customer relationship management (CRM), risk management, payroll management and insurance policy management. Those in the transportation/communication and financial services industries are the most likely to be interested in using mobile apps to help run their businesses—47 percent.
Small Business Poll Snapshot: Most Common Apps Among Smartphone and Tablet Users
- 93 percent: Mobile e-mail
- 64 percent: Location-based navigation services
- 41 percent: Mobile apps for Facebook, LinkedIn or Twitter
- 41 percent: Mobile banking apps
Although the use of smartphones and tablets increases among small businesses with more employees, the younger companies (in business 10 years or less) are more likely (52 percent) to use social media services like Facebook, LinkedIn or Twitter for marketing. That’s compared to 28 percent of those in business 11 to 19 years, and 28 percent of those in business 30-plus years. Additionally, among companies using mobile applications, those with the fewest employees (one to four employees) are the most likely to use social media apps—54 percent compared with 46 percent among those with 5 to 19 employees and 24 percent among those with 20-plus employees.
About the Small Business Opinion Poll
The study commissioned by EMPLOYERS surveyed 501 owners or managers of small businesses with 1-99 full-time employees. Data was collected through telephone interviews during the period October 6 – October 13, 2011 at the 95 percent confidence level. The sample is stratified across business size and industry grouping, including manufacturing/construction, transportation/ communication, wholesale/retail, financial services, or personal/professional services businesses. The survey was conducted by ORC International through its Small Business CARAVAN.
Company contact: Mike Paquette
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About Employers Holdings, Inc.
EMPLOYERS® and America’s small business insurance specialist® are registered trademarks of EIG Services, Inc. Employers Holdings, Inc. is a holding company with subsidiaries that are specialty providers of workers’ compensation insurance and services focused on select, small businesses engaged in low-to-medium hazard industries. The Company operates throughout the United States, with the exception of four states that are served exclusively by their state funds. Insurance is offered through Employers Insurance Company of Nevada, Employers Compensation Insurance Company, Employers Preferred Insurance Company, Employers Assurance Company and Cerity Insurance Company, all rated A- (Excellent) by the A.M. Best Company. Not all companies do business in all jurisdictions. See www.employers.com and www.cerity.com for coverage availability.